Known as Hampstead Village this is an affluent residential community long favoured by academics, artists and media figures. It is said to have more millionaires in its boundary than any other area of the UK. There is a mixture of chain shops and independents and an eclectic mix of places to eat and drink. Boutique shops and upmarket restaurants occupy the Georgian buildings and alleyways. Close by is the famous Hampstead Heath with its meadows, woodland, swimming ponds and city views from Parliament Hill.